Bird

  • Bird's Consumer Products Division, is a segment of Bird Rides Inc. focused on developing and managing products that directly reach and serve consumers. This division oversees the design, production, and marketing of Bird's consumer-facing products, including electric bicycles, scooters, and kids kick scooters.

  • As Brand Designer, my role encompassed a diverse array of creative responsibilities, including:

    • Packaging design

    • Editorial design

    • Brochure design

    • Video editing/graphics and music selection

    • Light 3D rendering using Keyshot

    • Photo editing

    • Marketing campaigns

    • Email design

    • Event booth design

    • Large-scale print production

    • Coordination with external vendors for production

    This comprehensive skill set ensures the delivery of high-quality, cohesive, and impactful brand materials across various platforms and mediums.

  • VP, Brand & Design
    Pelun Chen

    Senior Brand Designer
    Ellen Wong

    Brand Designer
    Cassandra Belman

    Industrial Designer
    Shey Ni

    Brand Copywriter
    Daniela Jette

    Senior Producer, Brand EX
    Hope Carroll

Print Materials

For the global launch of Bird Bike, I contributed to the design of various print materials, including secondary packaging, the User Manual, the Quick Start Guide, and instructional hang tags.

Bird Bike Sizzle Reel

For this project, I was provided with b-roll footage from various video shoots and given creative autonomy to edit the footage, select appropriate music, and apply graphics. The result was a dynamic sizzle reel for the launch of Bird Bike, which was utilized in marketing campaigns and across our social media platforms.

3D Rendering + Print Materials

Utilizing our industrial design render files, I positioned the accessories and framed the camera to create high-quality image materials for Bird Bike accessories. I also designed the secondary packaging and user manual, overseeing the print process to ensure final approval.

Marketing Assets

I conceptualized and designed various marketing assets for Bird Bike, Bird Flex, and Birdie Glow, which were utilized in advertisements, social media, and campaign visuals.

Bird Bike Launch in the UK

I designed a comprehensive suite of assets for our Bird Bike Launch Party at the London Transport Museum in London, UK. These included all visual graphics, a photo wall, infographics, a sizzle reel, posters highlighting our vehicles, vehicle specifications editorials, environmental lighting, signage, marketing emails, social media assets, and pre-event presentation decks.

EuroBike Exhibit

For our second annual appearance at the EuroBike exhibit in Frankfurt, Germany, I designed all visual assets, including wall graphics, a sizzle reel, and print materials for prospective customers.