Bird

  • Bird Rides Inc. is a leading micromobility company offering transportation solutions through shared electric scooters and electric bikes to communities worldwide. By providing rental services via an intuitive online application, Bird aims to reduce urban congestion and environmental impact by offering an eco-friendly and convenient alternative to traditional transportation methods.

  • As Brand Designer, my role encompassed a diverse array of creative responsibilities, including:

    • Video editing and music selection

    • Light animation and illustration

    • Photo editing

    • Print production

    • Creation of digital screen assets

    • Email design

    • Logo design

    • Development of social media campaigns

    • Event booth design

    • Large-scale print production

    • Coordination with external vendors for production

    This comprehensive skill set ensures the delivery of high-quality, cohesive, and impactful brand materials across various platforms and mediums.

  • VP, Brand & Design
    Pelun Chen

    Senior Brand Designer
    Ellen Wong

    Brand Designer
    Cassandra Belman

    Industrial Designer
    Shey Ni

    Brand Copywriter
    Daniela Jette

    Senior Producer, Brand EX
    Hope Carroll

Bird Sizzle Reel

I was entrusted with b-roll footage from various video shoots and given creative autonomy to edit and select appropriate music for crafting this sizzle reel, which provides a comprehensive overview of the Bird brand.

In-App Animation

I developed an instructional animation for our customers in Tel Aviv, demonstrating the proper method to lock and unlock the provided helmet on the Bird scooter. This animation was accessible on the Bird App upon initiating a scooter rental.

NYSE Listing

I had the privilege of being part of the Bird team during its listing on the New York Stock Exchange. For this momentous occasion, I designed and prepared the graphics for our large-scale banners displayed on Wall Street. Additionally, I contributed to the creation of a celebratory Bird animation video showcased in Times Square and designed internal company swag for the event.

Marketing Materials

I was granted creative freedom to develop visual assets for our LinkedIn account and various email campaigns.

Campus Ambassador Program

I designed a custom logo for one of our major marketing initiatives in partnership with universities across the United States. Additionally, I created various marketing materials, including emails, social media assets, and print collateral.

Consumer Electronics Show

I collaborated with the Industrial Design team to create a memorable booth experience at CES in Las Vegas. My responsibilities included designing all graphics and takeaway print materials, and the prize scooter graphic wrap, as well as leading communications with third-party vendors for booth production.