Woozy
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Woozy was created for a Packaging Design course, where the assignment was to design a kit of our choice. I went with a hangover recovery kit—something playful, practical, and open to a lot of creative interpretation. I liked the challenge of taking a less-than-glamorous scenario and turning it into a thoughtful, design-forward experience.
The kit comes in an accident-friendly Tyvek bag, with a soft, refreshing color palette and straightforward branding that leans more “modern apothecary” than novelty gift. Each item inside was carefully considered not just for function, but for the overall experience—from the tactile moment of tearing open a pouch to the calm clarity of the type system.
This early project taught me how to design an entire product experience—from brand story and tone of voice to the tactile details of opening and using each item. It’s a playful piece, but one that reflects my ongoing love for storytelling through packaging, wellness-related products, and design that doesn’t take itself too seriously.
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The kit is housed in a durable Tyvek bag—waterproof and accident-friendly—and includes:
Hydration water pouch
“Woozyalyte” electrolyte drink
Instant ice pack in a terry cloth sleeve
Soothing sleep mask
Toothbrush on-the-go
Stomach reliever pills
Refreshing facial towelettes
Hangover tips & info card
Each item was designed with simplicity and comfort in mind, mimicking the clean feel of personal care brands while keeping the overall tone approachable.